CMG339 Creativity and Innovation in Entrepreneurship Syllabus:
CMG339 Creativity and Innovation in Entrepreneurship Syllabus – Anna University Regulation 2021
COURSE OBJECTIVES
To develop the creativity skills among the learners
To impart the knowledge of creative intelligence essential for entrepreneurs
To know the applications of innovation in entprerenship.
To develeop innovative business models for business.
UNIT I CREATIVITY
Creativity: Definition- Forms of Creativity-Essence, Elaborative and Expressive Creativities- Quality of Creativity-Existential, Entrepreneurial and Empowerment Creativities – Creative Environment Creative Technology- – Creative Personality and Motivation.
UNIT II CREATIVE INTELLIGENCE
Creative Intelligence: Convergent thinking ability – Traits Congenial to creativity – Creativity Training- -Criteria for evaluating Creativity-Credible Evaluation- Improving the quality of our creativity – Creative Tools and Techniques – Blocks to creativity- fears and Disabilities- Strategies for Unblocking- Designing Creativity Enabling Environment.
UNIT III INNOVATION
Innovation: Definition- Levels of Innovation- Incremental Vs Radical Innovation-Product Innovation and Process- Technological, Organizational Innovation – Indicators- Characteristics of Innovation in Different Sectors. Theories in Innovation and Creativity- Design Thinking and Innovation- Innovation as Collective Change-Innovation as a system
UNIT IV INNOVATION AND ENTREPRENEURSHIP
Innovation and Entrepreneurship: Entrepreneurial Mindset , Motivations and Behaviours Opportunity Analysis and Decision Making- Industry Understanding – Entrepreneurial OpportunitiesEntrepreneurial Strategies – Technology Pull/Market Push – Product -Market fit
UNIT V INNOVATIVE BUSINESS MODELS
Innovative Business Models: Customer Discovery-Customer Segments-Prospect Theory and Developing Value Propositions- Developing Business Models: Elements of Business Models – Innovative Business Models: Elements, Designing Innovative Business Models- Responsible Innovation and Creativity.
TOTAL : 45 PERIODS
COURSE OUTCOMES:
Upon completion of this course, the student should be able to:
CO1 Learn the basics of creativity for developing Entrepreneurship
CO2 Understand the importance of creative inteligence for business growth
CO3 Understand the advances through Innovation in Industries
CO4 Learn about applications of innovation in building successful ventures
CO5 Acquaint with developing innovative business models to run the business effecientlty and effectively
Suggested Readings:
Creativity and Inovation in Entrepreneurship, Kankha, Sultan Chand
Pradip N Khandwalla, Lifelong Creativity, An Unending Quest, Tata Mc Graw Hill, 2004.
Paul Trott, Innovation Management and New Product Development, 4e, Pearson, 2018.
Vinnie Jauhari, Sudanshu Bhushan, Innovation Management, Oxford Higher Education, 2014.
Innovation Management, C.S.G. Krishnamacharyulu, R. Lalitha, Himalaya Publishing House, 2010.
A. Dale Timpe, Creativity, Jaico Publishing House, 2003.
Brian Clegg, Paul Birch, Creativity, Kogan Page, 2009.
Strategic Innovation: Building and Sustaining Innovative Organizations- Course Era, Raj Echambadi.