OME354 Applied Design Thinking Syllabus:

OME354 Applied Design Thinking Syllabus – Anna University Regulation 2021

COURSE OBJECTIVES:

The course aims to
 Introduce tools & techniques of design thinking for innovative product
 development Illustrate customer-centric product innovation using on simple
 use cases Demonstrate development of Minimum usable Prototypes
 Outline principles of solution concepts & their evaluation
 Describe system thinking principles as applied to complex systems

UNIT I DESIGN THINKING PRINCIPLES

Exploring Human-centered Design – Understanding the Innovation process, discovering areas of opportunity, Interviewing & empathy-building techniques, Mitigate validation risk with FIR [Forge Innovation rubric] – Case studies

UNIT II ENDUSER-CENTRIC INNOVATION

Importance of customer-centric innovation – Problem Validation and Customer Discovery – Understanding problem significance and problem incidence – Customer Validation. Target user, User persona & user stories. Activity: Customer development process – Customer interviews and field visit

UNIT III APPLIED DESIGN THINKING TOOLS

Concept of Minimum Usable Prototype [MUP] – MUP challenge brief – Designing & Crafting the value proposition – Designing and Testing Value Proposition; Design a compelling value proposition; Process, tools and techniques of Value Proposition Design

UNIT IV CONCEPT GENERATION

Solution Exploration, Concepts Generation and MUP design- Conceptualize the solution concept; explore, iterate and learn; build the right prototype; Assess capability, usability and feasibility. Systematic concept generation; evaluation of technology alternatives and the solution concepts

UNIT V SYSTEM THINKING

System Thinking, Understanding Systems, Examples and Understandings, Complex Systems

TOTAL: 45 PERIODS
COURSE OUTCOMES

At the end of the course, learners will be able to:
CO1 Define & test various hypotheses to mitigate the inherent risks in product innovations.
CO2 Design the solution concept based on the proposed value by exploring alternate solutions to achieve value-price fit.
CO3 Develop skills in empathizing, critical thinking, analyzing, storytelling & pitching
CO4 Apply system thinking in a real-world scenario

TEXT BOOKS

1. Steve Blank, (2013), The four steps to epiphany: Successful strategies for products that win, Wiley.
2. Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos, (2014), Value
3. Proposition Design: How to Create Products and Services Customers Want, Wiley
4. Donella H. Meadows, (2015), “Thinking in Systems -A Primer”, Sustainability Institute.
5. Tim Brown,(2012) “Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation”, Harper Business.

REFERENCES

1. https://www.ideou.com/pages/design-thinking#process
2. https://blog.forgefor ward.in/valuation-risk-versus-validation-risk-in-product-innovations49f253ca86 24
3. https://blog.forgefor ward.in/product-innovation-rubric-adf5ebdfd356
4. https://blog.forgefor ward.in/evaluating-product-innovations-e8178e58b86e
5. https://blog.forgefor ward.in/user-guide-for-product-innovation-rubric-857181b253dd
6. https://blog.forgefor ward.in/star tup-failure-is-like-true-lie-7812cdfe9b85