OIM352 Management Science Syllabus:

OIM352 Management Science Syllabus – Anna University Regulation 2021

COURSE OBJECTIVES:

Of this course are
 To introduce fundamental concepts of management and organization to students.
 Toi mpart knowledge to students on various aspects of marketing, quality control and marketing strategies.
 To make students familiarize with the concepts of human resources management.
 To acquaint students with the concepts of project management and cost analysis.
 To make students familiarize with the concepts of planning process and business strategies.

UNIT I INTRODUCTION TO MANAGEMENT AND ORGANISATION

Concepts of Management and organization- nature, importance and Functions of Management, Systems Approach to Management – Taylor’s Scientific Management Theory- Fayal’s Principles of Management- Maslow’s theory of Hierarchy of Human Needs- Douglas McGregor’s TheoryX and TheoryY-Hertzberg TwoFactor Theory of Motivation-Leadership Styles,Social responsibilities of Management, Designing Organisational Structures: Basic concepts related to Organisation – Departmentation and Decentralisation.

UNIT II OPERATIONS AND MARKETING MANAGEMENT

Principles and Types of Plant Layout-Methods of Production(Job, batch and Mass Production),Work Study – Basic procedure involved in Method Study and Work Measurement – Business Process Reengineering (BPR)-Statistical Quality Control:control charts for Variables and Attributes (simple Problems) and Acceptance Sampling, Objectives of Inventory control, EOQ,ABC Analysis, Purchase Procedure, Stores Management and Store Records – JIT System,Supply Chain Management, Functions of Marketing, Marketing Mix, and Marketing Strategies based on ProductLifeCycle.

UNIT III HUMAN RESOURCES MANAGEMENT

Concepts of HRM, HRD and Personnel Management and Industrial Relations (PMIR), HRM vs PMIR, Basic functions of HR Manager:Manpower planning, Recruitment, Selection, TrainingandDevelopment,WageandSalaryAdministration,Promotion,Transfer,PerformanceAppraisa l, Grievance Handling and Welfare Administration, Job Evaluation and Merit Rating –Capability Maturity Model (CMM)Levels.

UNIT IV PROJECT MANAGEMENT

Network Analysis, Programme Evaluation and Review Technique (PERT), Critical Path Method(CPM), identifying critical path, Probability of Completing the project within given time, Project Cost Analysis,Project Crashing (simple problems).

UNIT V STRATEGIC MANAGEMENT AND CONTEMPORARY STRATEGIC ISSUES

Mission, Goals, Objectives, Policy, Strategy, Programmes, Elements of Corporate Planning Process, Environmental Scanning, Value Chain Analysis, SWOT Analysis, Steps in Strategy Formulation and Implementation, Generic Strategy alternatives. Bench Marking and Balanced Score Cardas Contemporary Business Strategies.

TOTAL: 45 PERIODS
COURSE OUTCOMES:

Upon completion of the course, Students will be able to
CO1:`Plan an organizational structure for a given context in the organization to carryout production operations through Work-study.
CO2: Survey the markets, customers and competition better and price the given products appropriatey
CO3:Ensure quality for a given product or service.
CO4:Plan, schedule and control projects through PERTandCPM.
CO5:Evaluate strategyforabusiness orserviceorganisation.

TEXTBOOKS:

1. KanishkaBedi, Production and Operations Management,Oxford University Press,2007.
2. Stoner,Freeman, Gilbert, Management,6th Ed, PearsonEducation,NewDelhi,2004.
3. ThomasN.Duening & John M.Ivancevich Management Principles and Guidelines, Biztantra, 2007.
4. P.VijayKumar,N.Appa Rao and Ashnab, Chnalill, CengageLearning India,2012.

REFERECES:

1. KotlerPhilip and KellerKevinLane: Marketing Management, Pearson, 2012.
2. KoontzandWeihrich: Essentials of Management, McGrawHill, 2012.
3. Lawrence RJauch,R.Guptaand William F. Glueck: Business Policy and Strategic Management Science,McGrawHill,2012.
4. SamuelC.Certo:Modern Management,2012.