CMG337 Foundations of Entrepreneruship Syllabus:

CMG337 Foundations of Entrepreneruship Syllabus – Anna University Regulation 2021

COURSE OBJECTIVES

 To develop and strengthen the entrepreneurial quality and motivation of learners.
 To impart the entrepreneurial skills and traits essential to become successful entrepreneurs.
 To apply the principles and theories of entrepreneurship and management in Technology oriented businessess.
 To empower the learners to run a Technology driven business efficiently and effectively

UNIT I INTRODUCTION TO ENTREPRENEURSHIP

Entrepreneurship- Definition, Need, Scope – Entrepreneurial Skill & Traits – Entrepreneur vs. Intrapreneur; Classification of entrepreneurs, Types of entrepreneurs -Factors affecting entrepreneurial development – Achievement Motivation – Contributions of Entreprenrship to Economic Development.

UNIT II BUSINESS OWNERSHIP & ENVRIONMENT

Types of Business Ownership – Buiness Envrionemental Factors – Political-Economic-Sociological Technological-Environmental-Legal aspects – Human Reosurces Mobilisation-Basics of Managing Finance- Esentials of Marketing Management – Production and Operations Planning – Systems Management and Administration

UNIT III FUNDAMENTALS OF TECHNOPRENEURSHIP

Introduction to Technopreneurship – Definition, Need, Scope- Emerging Concepts- Principles – Characterisitcis of a technopreneur – Impacts of Technopreneurship on Society – Economy- Job Opportuinites in Technopreneurship – Recent trends

UNIT IV APPLICATIONS OF TECHNOPRENEURSHIP

Technology Entrepreneurship – Local, National and Global practices – Intrapreneurship and Technology interactions, Networking of entrepreneurial activities – Launching – Managing Technology based Product / Service entrepreneurship -– Success Stories of Technopreneurs – Case Studies

UNIT V EMERGING TRENDS IN ENTREPRENERUSHIP

Effective Business Management Strategies For Franchising – Sub-Contracting- Leasing Technopreneurs – Agripreneurs – Netpreneurs- Portfolio entrepreneruship – NGO Entrepreneurship – Recent Entrperneruial Develoments – Local – National – Global perspectives.

TOTAL : 45 PERIODS
COURSE OUTCOMES:

Upon completion of this course, the student should be able to:
CO1 Learn the basics of Entrepreneurship
CO2 Understand the business ownership patterns and evnironment
CO3 Understand the Job opportunites in Industries relating to Technopreneurship
CO4 Learn about applications of tehnopreneurship and successful technopreneurs
CO5 Acquaint with the recent and emerging trends in entrepreneruship

TEXT BOOKS:

1) S.S.Khanka, “Entrepreneurial Development” S.Chand & Co. Ltd. Ram Nagar New Delhi, 2021.
2) Donal F Kuratko Entrepreneurship (11th Edition) Theory, Process, Practice by Published 2019 by Cengage Learning,

REFERENCES :

1) Daniel Mankani. 2003. Technopreneurship: The successful Entrepreneur in the new Economy. Prentice Hall
2) Edward Elgar. 2007. Entrepreneurship, Cooperation and the Firm: The Emergence and Survival of High-Technology Ventures in Europe. Edi: Jan Ulijn, Dominique Drillon, and Frank Lasch. Wiley Pub.
3) Lang, J. 2002, The High Tech Entrepreneur’s Handbook, Ft.com.
4) David Sheff 2002, China Dawn: The Story of a Technology and Business Revolution,
5)HarperBusiness,https://fanny.staff.uns.ac.id/files/2013/12/Technopreneur-BASEDEDUCATION-REVOLUTION.pdf
6) JumpStart: A Technoprenuership Fable, Dennis Posadas, (Singapore: Pearson Prentice Hall, 2009
7) Basics of Technoprenuership: Module 1.1-1.2, Frederico Gonzales, President-PESO Inc; M. Barcelon, UP
8) Journal articles pertaining to Entrepreneurship