OAI352 Agriculture Entrepreneurship Development Syllabus:
OAI352 Agriculture Entrepreneurship Development Syllabus – Anna University Regulation 2021
COURSE OBJECTIVES
To introduce the importance of Agri-business management, its characteristics and principles
To impart knowledge on the functional areas of Agri-business like Marketing management, Product pricing methods and Market potential assessment.
UNIT I ENTREPRENEURIAL ENVIRONMENT IN INDIAN CONTEXT
Entrepreneur Development(ED): Concept of entrepreneur and entrepreneurship assessing overall business environment in Indian economy- Entrepreneurial and managerial characteristics Entrepreneurship development programmers (EDP)-Generation incubation and commercialization of ideas and innovations- Motivation and entrepreneurship development- Globalization and the emerging business entrepreneurial environment.
UNIT II AGRIPRNEURSHIP IN GLOBAL ARENA: LEGAL PERSPECTIVE
Importance of agribusiness in Indian economy – International trade-WTO agreements- Provisions related to agreements in agricultural and food commodities – Agreements on Agriculture (AOA)- Domestic supply, market access, export subsidies agreements on sanitary and phyto-sanitary (SPS) measures, Trade related intellectual property rights (TRIPS).
UNIT III ENTREPRENEURSHIP MANAGEMENT: FINANCIAL PERSPECTIVE
Entrepreneurship – Essence of managerial Knowledge -Management functions- Planningorganizing-Directing-Motivation-ordering-leading-supervision- communication and controlUnderstanding Financial Aspects of Business – Importance of financial statements-liquidity ratiosleverage ratios, coverage ratios-turnover ratios-Profitability ratios. Agro-based industries-Project- Project cycle-Project appraisal and evaluation techniques-undiscounted measures-Payback period proceeds per rupee of outlay, Discounted measures-Net Present Value (NPV)-Benefit-Cost Ratio(BCR)-Internal Rate of Return(IRR)-Net benefit investment ratio(N/K ratio)-sensitivity analysis.
UNIT IV ENTREPRENEURIAL OPPORTUNITIES: ECONOMIC GROWTH PERSPECTIVE
Managing an enterprise: Importance of planning, budgeting, monitoring evaluation and follow-up managing competition. Role of ED in economic development of a country- Overview of Indian social, political system and their implications for decision making by individual entrepreneurs- Economic system and its implication for decision making by individual entrepreneurs.
UNIT V ENTREPRENEURIAL PROMOTION MEASURES AND GOVERNMENT SUPPORT
Social responsibility of business. Morals and ethics in enterprise management- SWOT analysis Government schemes and incentives for promotions of entrepreneurship. Government policy on small and medium enterprises (SMEs)/SSIs/MSME sectors- Venture capital (VC), contract framing (CF) and Joint Venture (JV), public-private partnerships (PPP) – overview of agricultural engineering industry, characteristics of Indian farm machinery industry.
TOTAL: 45 PERIODS
COURSE OUTCOMES
CO1 Judge about agricultural finance, banking and cooperation
CO2 Evaluate basic concepts, principles and functions of financial management
CO3 Improve the skills on basic banking and insurance schemes available to customers
CO4 Analyze various financial data for efficient farm management
CO5 Identify the financial institutions
TEXT BOOKS
1. Joseph L. Massie, 1995, “Essentials of Management”, prentice Hall of India Pvt limited, New Delhi
2. Khanka S, 1999, Entrepreneurial Development, S, Chand and Co, New Delhi
3. Mohanty S K, 2007, Fundamentals of Entrepreneurship, Prentice Hall India, New Delhi.
REFERENCES
1. Harih S B, Conner U J and Schwab G D, 1981, Management of the Farm Business, Prentice Hall Inc, New Jersey
2. Omri Ralins, N.1980, Introduction to Agricultural: Prentice Hall Inc, New Jersey
3. Gittenger Price, 1989, Economic Analysis of Agricultural project, John Hopkins University, Press, London.
4. Thomas W Zimmer and Norman M Scarborough, 1996, Entrepreneurship, Prentice Hall, New Jersey.
5. Mar J Dollinger, 1999, Entrepreneurship strategies and resources, Prentice –Hall, Upper Saddal Rover, New Jersey.