MF3004 Product Development Process Syllabus:
MF3004 Product Development Process Syllabus – Anna University Regulation 2021
COURSE OBJECTIVES:
The main learning objective of this course is to prepare the students for:
• Applying the principles of generic development process; conducting customer need analysis; and setting product specification for new product design and development.
• Generating, selecting, screening, and testing concepts for new product design and development.
• Applying the principles of product architecture and industrial design to design and develop new products.
• Applying the principles of DFMA and Prototyping to design and develop new product.
• Applying the concepts of economics principles; project management practices in the development of new product.
UNIT I DEVELOPMENT PROCESSES, ORGANIZATIONS AND PRODUCT PLANNING
Introduction: Characteristics of successful product development, Design and development of products, duration and cost of product development, the challenges of product development.
Development Processes, Organizations: A generic development process, concept development: the front-end process, adopting the generic product development process, the AMF development process, product development organizations, the AMF organization.
Product Planning: Product planning process, identify opportunities. Evaluate and prioritize projects, allocate resources and plan timing, complete pre project planning, reflect all the results and the process
UNIT II IDENTIFYING CUSTOMER NEEDS AND PRODUCT SPECIFICATIONS
Identifying Customer Needs: Gather raw data from customers, interpret raw data in terms of customer needs, organize the needs into a hierarchy, establish the relative importance of the needs and reflect on the results and the process.
Product Specifications: What are specifications, when are specifications established, establishing target specifications, setting the final specifications.
UNIT III CONCEPT GENERATION, SELECTION AND TESTING
Concept Generation: The activity of concept generation, clarifies the problem, search externally, search internally, explore systematically, reflect on the results and the process. Concept Selection: Overview of methodology, concept screening, and concept scoring, Concept Testing: Define the purpose of concept test, choose a survey population, choose a survey format, communicate the concept, measure customer response, interpret the result, reflect on the results and the process.
UNIT IV PRODUCT ARCHITECTURE & INDUSTRIAL DESIGN
Product Architecture: What is product architecture, implications of the architecture, establishing the architecture, variety and supply chain considerations, platform planning, related system level design issues.
Industrial design: Assessing the need for industrial design, the impact of industrial design,
industrial design process, managing the industrial design process, assessing the quality of industrial design.
UNIT V PRODUCT DEVELOPMENT ECONOMICS & MANAGING PROJECTS
Product Development Economics: Elements of economic analysis, base case financial mode,. Sensitive analysis, project trade-offs, influence of qualitative factors on project success, qualitative analysis.
Managing Projects: Understanding and representing task, baseline project planning, accelerating projects, project execution, postmortem project evaluation.
TOTAL : 45 PERIODS
OUTCOMES:
At the end of the course the student will be able to:
• Apply the principles of generic development process; conduct customer need analysis; and set product specification for new product design and development.
• Generate, select, screen, and test concepts for new product design and development.
• Apply the principles of product architecture and industrial design to design and develop new products.
• Apply the principles of DFMA and Prototyping to design and develop new product.
• Apply the concepts of economics principles; project management practices in the development of new product.
TEXT BOOKS:
1. Jamnia, A., Introduction to Product Design and Development for Engineers, CRC Press, 2018.
2. Karl, T. Ulrich and Steven, D. Eppinger, “Product Design and Development”, McGraw Hill, 2003.
REFERENCES:
1. Belz A., 36-Hour Course: “Product Development” McGraw-Hill, 2010.
2. Chitale, A. K. and Gupta, R. C., Product Design and Manufacturing, PHI Learning, 2013.
3. Pugh S., “Total Design – Integrated Methods for successful Product Engineering”, Addison Wesley Publishing, 1991.
4. Rosenthal S., “Effective Product Design and Development”, Business One, 1992.
5. Silva, A., Handbook of Research on Trends in Product Design and Development: Technological and Organizational Perspectives: Technological and Organizational Perspectives, IGI Global, 2010.