CW3401 Introduction to Business Systems Syllabus:
CW3401 Introduction to Business Systems Syllabus – Anna University Regulation 2021
COURSE OBJECTIVES:
To develop and strengthen business quality and motivation in students
To impart basic business skills
To understanding to run a business efficiently and effectively.
UNIT I OVERVIEW OF BUSINESS SYSTEM
Business environmental factors – Internal and External. System approach of management Process – Input for the business, Transformational process and output. Objectives of the business system. System model of business management. Management functions – Planning, Organising, Staffing, Directing and Controlling.
UNIT II OUTLINE OF BUSINESS ORGANIZATION
Types of Business organization – Sole proprietorship, partnership, company-public and private sector enterprises, Multinational and Global companies. Managing Global environment. Management levels and types.
UNIT III FUNCTIONS OF BUSINESS
Functions and Objectives – Production, Marketing, Finance, Human Resource, quality control and Research & development.
UNIT IV MEASURING BUSINESS PERFORMANCE AND CONTROL PROCESS
Key performance indicators. Financial statement analysis- Cash flow analysis, ROI, working capital, cost volume profit analysis. Customer – satisfaction Retention and acquisition. Employee Performance – Benchmarking, employee retention. Controlling Techniques – Budgetary and NonBudgetary control measures
UNIT V COMPUTER APPLICATIONS IN BUSINESS
Introduction to business Software- Enterprise application and Business application. Overview on types of Business software. ERP. Business Intelligence, e-business and e-governance.
COURSE OUTCOMES:
CO1: To demonstrate and strengthen business quality and motivation in students
CO2: Examine basic business skills and measuring business performance
CO3: To demonstrate business Applications using business software
CO4: Apply Enterprise application and Business application
CO5: Use Business Intelligence in e-business for marketing and sales.
TOTAL:45 PERIODS
TEXT BOOK
1. Harold Koontz, Heinz Weihrich, Mark V. Cannice, “Essentials of Management”, Tata McGraw-Hill, 11th Edition, 2020
2. Stephen P. Robbins and David A. Decenzo, “Fundamentals of Management”, Pearson Education,8th Edition, 2012.
REFERENCES
1. James A. O’Brien, “Management Information Systems: Managing Information Technology in the Business Enterprise”, Tata McGraw Hill, 2004.
2. Corey Schou and Dan Shoemaker, “Information Assurance for the Enterprise: A Roadmap to Information Security”, Tata McGraw Hill, 2007.
3. Bateman Snell, “Management: Competing in the new era”, McGraw-Hill Irwin, 5th Edition,2002.