CIM333 Strategic Management Syllabus:
CIM333 Strategic Management Syllabus – Anna University Regulation 2021
COURSE OBJECTIVES:
• To understand the basic concept of strategy and process
• To learn the knowledge about competitive advantage
• To apply the concepts of strategies in business level
• To implementation the concepts of strategies
• To understand the concepts of other strategic issuse
UNIT I STRATEGY AND PROCESS
Conceptual framework for strategic management, the Concept of Strategy and the Strategy Formation Process–Stakeholders in business – Vision, Mission and Purpose–Business definition, Objectives and Goals-Corporate Governance andSocial responsibility – case study.
UNIT II COMPETITIVE ADVANTAGE
External Environment – Porter’s Five Forces Model-Strategic Groups Competitive Changes during Industry Evolution-Globalisation and Industry Structure – National Context and Competitive advantageResources- Capabilities and competencies–core competencies-Low cost and differentiation Generic Building Blocks of CompetitiveAdvantage-Distinctive CompetenciesResourcesand Capabilities durability ofcompetitive Advantage- Avoiding failures and sustaining competitive advantage-Casestudy.
UNIT III STRATEGIES
The generic strategic alternatives – Stability, Expansion, Retrenchment and Combination strategies -Business level strategy- Strategy in the Global Environment-Corporate Strategy-Vertical Integration-Diversification and Strategic Alliances- Building and Restructuring the corporationStrategic analysisand choice – Environmental Threat and Opportunity Profile (ETOP) – Organizational Capability Profile –Strategic Advantage Profile-Corporate Portfolio Analysis – SWOT Analysis – GAP Analysis – Mcinsey’s 7s Framework – GE 9 Cell Model – Distinctive competitiveness – Selection of matrix – Balance ScoreCard – case study.
UNIT IV STRATEGY IMPLEMENTATION & EVALUATION
The implementation process, Resource allocation, Designing organizational structure-Designing Strategic Control Systems- Matching structure and control to strategy-Implementing Strategic change-Politics-Power and Conflict- Techniques of strategic evaluation and control – case study
UNIT V OTHER STRATEGIC ISSUES
Managing Technology and Innovation-Strategic issues for Non Profit organisations. New Business Models and strategies for Internet Economy – case study
TOTAL: 45 PERIODS
COURSE OUTCOMES:
CO1: Understanding the basic concept of strategy and process
CO2: Learning the knowledge about competitive advantage
CO3: Applying the concepts of strategies in business level
CO4: Implementing the concepts of strategies
CO5: Understanding the concepts of other strategic issues
REFERENCES:
1. Hill.Strategic Management: An Integrated approach, 2009 Edition Wiley (2012).
2. John A. Parnell. Strategic Management, Theory and practice Biztantra (2012).
3. Azhar Kazmi, StrategicManagement andBusiness Policy, 3rd Edition, TataMcGraw Hill,2008
4. Adriau H Aberbergand Alison Rieple, Strategic Management Theory & Application, Oxford University Press, 2008.
5. Gupta, Gollakota and Srinivasan, Business Policy and Strategic Management–Concepts and Application, Prentice Hall of India, 2005.
6. Dr. Dharma Bir Singh, Strategic Management & Business Policy, KoGent Learning Solutions Inc., Wiley, 2012.
7. John Pearce, Richard Robinson and Amitha Mittal, Strategic Management, McGraw Hill, 12thEdition,2012