MF3009 Engineering Management Syllabus:
MF3009 Engineering Management Syllabus – Anna University Regulation 2021
COURSE OBJECTIVES:
The main learning objective of this course is to prepare the students for:
Explaining basic concepts of management; approaches to management; contributors to management studies; various forms of business organization and trade unions function in professional organizations.
• Applying various functions of management in professional organization.
• Applying organizational theory in professional organization.
• Applying the principles of productivity and operations management in professional organization.
• Applying modern concepts and marketing in management in professional organization.
UNIT I INTRODUCTION
Definition and functions of Management – Approaches to the study of Management – Mintzberg’s Ten Managerial Roles – Principles of Taylor; Fayol; Weber; Parker – Forms of Organization: Sole Proprietorship; Partnership; Company (Private and Public); Cooperative – Public Sector Vs Corporate Organization – Business Environment: Economic; Social; Political; Legal – Trade Union: Definition; Functions; Pros and cons.
UNIT II FUNCTIONS OF MANAGEMENT
Planning: Characteristics; Nature; Importance; Steps; Limitation – Organizing: Features; Process; Principles; Types – Departmentalization: Functional – Divisional (Product; Customer; Geographic) – Staffing: Systems Approach; Recruiting and Selection Process – Directing (Leading): Traits; Style; Managerial Grid (Blake-Mounton, Reddin) – Communication: Purpose; Model; Barriers – Controlling: Types; Audit (External, Internal, Merits) – Decision Making: Elements; Characteristics; Process; Classification – Controlling techniques.
UNIT III ORGANIZATION THEORY
Human Resource Development (HRD): Goals – Organizational Conflict: Positive Aspects; Individual; Role; Interpersonal; Intra Group; Inter Group; Conflict Management – Need and Motivation Theories: Maslow’s Hierarchy of Needs Theory; Herzberg’s Motivation-Hygiene Theory; McClelland’s Needs Theory of Motivation – Change Management: Concept of Change; Lewin’s Process of Change Model; Sources of Resistance; Overcoming Resistance; Guidelines to managing Conflict.
UNIT IV PRODUCTIVITY AND OPERATIONS MANAGEMENT
Productivity: Concept; Measurements; Affecting Factors; Methods to Improve – Operations Management Tools: (Simple problems in) Transportation Model (Balanced); Assignment Model (Hungarian); Network Model (Shortest path); Critical Path Method; Decision Trees.
UNIT V MODERN CONCEPTS AND MARKETING MANAGEMENT
Concept, features, merits and demerits of: SWOT Analysis; Business Process Re-engineering (BPR); Supply Chain Management (SCM) – Marketing: Concept; Functions; Importance; Segmentation; Mix; Problems of Marketing in Small Enterprise; Competitive Analysis and Advantage – E-marketing.
TOTAL : 45 PERIODS
OUTCOMES:
Upon completion of this course, the students will be able to:
• Explain basic concepts of management; approaches to management; contributors to management studies; various forms of business organization and trade unions function in professional organizations.
• Apply various functions of management in professional organization.
• Apply organizational theory in professional organization.
• Apply the principles of productivity and operations management in professional organization.
• Apply modern concepts and marketing in management in professional organization.
TEXT BOOKS:
1. Koontz. H. and Weihrich. H., Essentials of Management: An International Perspective, 8th Edition, Tata McGrawhill, New Delhi, 2010.
2. M. Govindarajan and S. Natarajan, Principles of Management, Prentice Hall of India, New Delhi, 2009.
REFERENCES:
1. Joseph J, Massie, ‘Essentials of Management’ Prentice Hall of India Pvt. Ltd., 1985.
2. M. Govindarajan, Marketing Management, Prentice Hall of India, New Delhi, 2010.
3. R. Panneerselvam, Operations Research, Prentice Hall of India, New Delhi, 2013.
4. S.Chandran, Organizational Behaviours, Vikas Publishing House Pvt. Ltd., 1994.
5. Saxena, P.K., Principles of Management: A Modern Approach, Global India Publications, 2009.