CW3006 Introduction to Innovation, IP Management and Entrepreneurship Syllabus:
CW3006 Introduction to Innovation, IP Management and Entrepreneurship Syllabus – Anna University Regulation 2021
COURSE OBJECTIVES:
To develop and strengthen innovation.
To understand IP management.
To understand entrepreneurial quality.
To motivate in and to impart basic skills.
To understanding to run a business efficiently and effectively.
UNIT I INTRODUCTION TO INNOVATION
Adoption of Innovations, Exploring Innovations, Idea generation, Developing innovative culture, Executing innovations, Innovation attributes and their adoption rate, Measuring and evaluation of innovation, Exploiting and renewing innovations, Managing innovations in organizations, Innovation and intellectual property rights, Innovation portfolio
UNIT II INTRODUCTION TO IPR
Basic concepts and need for Intellectual Property – Patents, Copyrights, Geographical Indications, IPR in India and Abroad – Genesis and Development – the way from WTO to WIPO –TRIPS, Nature of Intellectual Property, Industrial Property, technological Research, Inventions and Innovations – Important examples of IPR.
UNIT III REGISTRATION OF IPRs
Meaning and practical aspects of registration of Copy Rights, Trademarks, Patents, Geographical Indications, Trade Secrets and Industrial Design registration in India and Abroad, Agreements and Legislations
UNIT IV ENTREPRENEURSHIP
Entrepreneur – Types of Entrepreneurs – Difference between Entrepreneur and Intrapreneur, Major Motives Influencing an Entrepreneur –Achievement Motivation Training, Self Rating, Business Games, Thematic Apperception Test – Stress Management
UNIT V BUSINESS AND FINANCING
Small Enterprises – Characteristics, Ownership Structures – Steps involved in setting up a Business – identifying, selecting a Good Business opportunity, Market Survey and Research, Techno Economic Feasibility Assessment – Preparation of Preliminary Project Reports – Project Appraisal –Sources of Finance, Management of working Capital, Costing, Break Even Analysis, Taxation – Income Tax, Excise Duty – Sales Tax.
TOTAL:45 PERIODS
COURSE OUTCOMES:
CO1: Understand the concept of innovation
CO2: Ability to manage Intellectual Property portfolio to enhance the value of the firm.
CO3: Gain knowledge and skills needed to run a business successfully
CO4: Understand entrepreneurial quality
CO5: Understand IP management.
TEXT BOOK:
1. 1.V. Scople Vinod, Managing Intellectual Property, Prentice Hall of India pvt Ltd, 2012
2. S.V. Satarkar, Intellectual Property Rights and Copy Rights, Ess Ess Publications, New Delhi, 2002
3. Donald F Kuratko, “Entreprenuership – Theory, Process and Practice”, 9 th Edition, Cengage Learning, 2014.
4. Khanka. S.S., “Entrepreneurial Development” S.Chand & Co. Ltd., Ram Nagar, New Delhi, 2013.
REFERENCES:
1. Deborah E. Bouchoux, “Intellectual Property: The Law of Trademarks, Copyrights, Patents and Trade Secrets”, Cengage Learning, Third Edition, 2012.
2. Edited by Derek Bosworth and Elizabeth Webster, The Management of Intellectual Property, Edward Elgar Publishing Ltd., 2013.
3. Prabuddha Ganguli,”Intellectual Property Rights: Unleashing the Knowledge Economy”, McGraw Hill Education, 2011.
4. EDII “Faulty and External Experts – A Hand Book for New Entrepreneurs Publishers:
5. Entrepreneurship Development”, Institute of India, Ahmadabad, 1986.
6. Hisrich R D, Peters M P, “Entrepreneurship” 8 th Edition, Tata McGraw-Hill, 2013.
7. Mathew J Manimala, “Enter